It’s hard to believe, but it was exactly one year ago today that I posted about mobile marketing efforts at Blue C Sushi. I’m happy to report that they’re still at it, and although I don’t think they read my previous post, there are some notable improvements.
This ad offers a free plate of sushi for anyone that votes for Blue C Sushi in King 5’s Best of Western Washington competition. All We had to do was scan the code, vote, and show our waiter. Free food! Best of all, the website that the QR code points to (http://q.msky.us/r/J49Q), is mobile-optimized. Since this site is hosted on king5.com, Blue C Sushi doesn’t get much credit for that component, but they do get kudos for having a mobile marketing campaign with a great incentive, easy & quick access, clear signage, and yummy food.
Here’s a screenshot of the mobile site, which is quite user-friendly and loads without too much delay.