Chandlers & BSU Mobile QR Code Efforts

As I was walking through the Boise airport this morning two QR codes caught my attention.

While QR Codes are getting more common, many still point to full-sized websites. Tsk-tsk. Take for example this ad for Chandlers Boise:

The QR code is nice and big, and the signage is well done and certainly makes me interested in scanning the code, which I did. I cringed when 30 seconds had gone by and the page was still loading. Sure enough, the QR code points to a non-mobile-friendly webpage. This implies to me a lack of understanding about the functionality of these QR codes. They will be scanned with smartphones by people walking by. Your webpage will be seen on this smartphone. It should load fast and look good if you want anything to come of the money you spent on it.

Boise marketers redeemed themselves a few ads later with another QR code that brilliantly points to a mobile-optimized webpage for the BSU Broncos.

The ad explained very clearly what was going on, and the page is branded well and manages the content very nicely.

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Posted in Mobile Marketing Review, QR Code
Tags: bad qr code, good qr code, Mobile Marketing, mobile website, QR Codes